There are usually two kinds of loans: secured loans, and unsecured loans. Unsecured loans are the ones which do not require any kind of security that is to be assured to the loan lender. However, a secured loan is the one where the potential borrower would have to secure a guarantee or security against which the lender will lend money. Usually, secured loans are the better choices among the two because they come with many large and small benefits like lower interest rates – but you need to put one of your valuable assets as collateral. But you can easily avail a homeowner loan without using your property as mortgage. So, how do these homeowner loans work? In this article, we will discuss:

What is an unsecured homeowner loan?

How does it work?

Features of an unsecured homeowner loan

Why should you apply for it?

How to choose the right loan?

What is an unsecured homeowner loan?A homeowner loan can be taken by those who have a home in their name. With an unsecured homeowner loan, people can get a loan for a certain amount of the total value of the property without having to guarantee their property to the lender. One needs to be above 18 years of age and also should have a regular income source for being eligible for the unsecured homeowner’s loan. How does an unsecured homeowner loan work?Homeowner loans are very common these days as come with certain benefits, which are beneficial for the debtors. The borrower who has taken the loan has to repay it along with the interest charge in monthly instalments. The interested party should check the availability of the loan along with the market conditions before taking out an unsecured homeowner loan. They should also make sure that they can pay off the loan every month. Loans can be requested on different types of property like flats, bungalows, cottages, houses, etc. Some of the things that the lender usually takes into consideration are the age of the applicant, the loan term they can pay for, the value of the property, the income of the applicant and their credit record.Also, the rate of interest for these loans are either fixed or a floating rate of interest depending on the lender. Variable-rates of interest can be a bit expensive as compared to the fixed rate of interest in which the repayment instalments remain the same throughout the tenure of the loan.Some of the important features of homeowner loans The value of the loan will be a certain percentage value of the entire property which is negotiable in terms.

The tenure of the loan will be stretched from 1 year to 7 years, depending on the value of the loan.

The interest rate is either fixed or floating.

There will be a thorough affordability check considering income and credit score, and then a determination of eligibility of the homeowner loan.

Usually, there will be certain lenders who might take a certain amount as fees for finalizing the loan. Research can be done before selecting the lender who is not charging any extra fees.Some of the fees which are included in the homeowner loan are:

Legal Fees

Broker Fees

Disbursement Fees

Valuation Fees

After a lender and loan have been selected, several steps are to be completed before the loan is finalized. Usually, these steps can take 4-5 weeks, after which the loan amount will be transferred to the debtor’s account.

The lender will check the credit record and make sure that the loan can be paid.

The lender will then check the current pay stubs to determine an income’s regularity.

They will then check the registry of the house to confirm the ownership.

Lastly, they will calculate the property’s value and equity before finalizing the loan amount.

After the loan is granted, the monthly EMI’s of the loan will need to be paid. If you are paying off the loan early, a certain early redemption or repayment charge would be administered. Homeowners can also take a payment holiday with the lender’s approval, but in such cases, the cost of the loan will increase.Why should people apply for homeowner loans?Some of the reasons why people take homeowner loans are mentioned below:

Funding: The money that you receive can be used to fund a large expense or a smaller one, depending on your needs. Also, you can use it for your wedding expenses or to fund your dream holiday.

Business: They can start a business with their loan and invest in it with the amount. This will make the repayment of the loan easier because the returns can be used from the business to repay the loan and can also successfully secure the future of your business by investing in it.

Home improvement: Renovations and improvements can be made in the home because usually, these renovations are expensive. To increase the value of the home, timely renovations and improvements can be very helpful to enhance the overall property value.

How to select a homeowner loan?Searching for the right kind of loan can be difficult as there are many options to choose from. Some of the steps that should be taken while choosing a loan are:

First, decide the amount to be borrowed for this loan.

The next step is to calculate the value of the property according to the current real estate trend and by calculating the mortgage value that is still outstanding.

After this, decide the number of instalments that can be paid every month and according to that, decide the term of the loan.

Next, keep records like house registry, credit report, etc. available because these are needed by the lender to make their decision.

Lastly, talk to a broker for getting a market viable homeowner loan on the property

Digital Marketing versus Traditional Marketing is one of the most heated new age debates that we often come across. While on one hand the tech heads give you the most obvious justification of fast paced digitization as to why digital marketing clearly surpasses traditional marketing. Corporate Executives, on the other hand, functioning in conventions, would more obviously than not justify traditional marketing. Before we ponder on this debate further,let us first understand what essentially distinguishes the two.What is Traditional Marketing?Traditional Marketing refers to the conventional methods of promoting a brand. This includes newspaper ads, magazine ads, billboards, brochures, hoardings etc. Traditional marketing also includes network marketing. In its most basic sense, Traditional marketing refers to a structured effort on endorsing one’s brand but without any reliance on online methodologies. Traditional offline media are often the channels that brands incorporate when it comes brand promotion.The tools for Traditional Marketing are:1.Print Marketing
2. Broadcast Marketing
3. Referral Marketing
4. Outdoor Marketing
5. Publication MarketingLet us Look at a few examples of Traditional Marketing:A. Vicks, a prominent brand in India came up with a campaign called Touch of Care. The ad film showcased a a daughter’s relationship with her transgender mother. This ad film that went viral because of how it truly the touched a chord with the sentimentality of the audience.B. Dove, around mid 2000s came up with the idea of giving away free samples with morning newspapers. This strategy truly helped the brand popularize itself. This brand strategy completely worked in the brand’s favour.What is Digital Marketing?Digital Marketing as the name suggests refers to the marketing efforts of a brand using online channels. It refers to how a brand handles it online reputation. Optimizing your brand forms the backbone in this case. The biggest channel definitely is the Internet. The sub channels include websites, blogs, Social media platforms etc. Digital Marketing includes a step of intricate procedures.The tools include:1. Facebook Marketing
2. Digital Campaigns
3. Search Engine Optimization
4. Content Marketing
5. Influencer MarketingLet us Look at a few examples of Digital Marketing:A. Kitkat hit it big with their influencer marketing strategy. Their challenge on Musical.ly which involved participants lip syncing to the new jingle was quite a rage. It brought great popularity to the brand image of Kitkat.B. Kellogg’s launched their digital campaign using Stranger Things on Netflix. We saw in the series how Eleven was obsessed with Kellogg’s Eggo waffles. This online promotion that incorporated storytelling elements really brought about a string of desirable effects for the brand.Which one Should you go for?The market conditions are reflective of the cut throat competition that prevails currently. In a situation like this both offline and online presence count. While it is extremely important to maintain effective optimization and an impressive online reputation, it is equally vital to maintain a strong offline presence.Despite having different channels,both traditional and digital marketing run on similar strategies. The Marketing Mix, the backbone of any marketing strategy, consisting of Price,Product, Place and Promotion,is essentially what goes into both traditional as well as digital marketing. Therefore a perfect marketing strategy should be the right blend of traditional and digital marketing.While SEO, SMM, etc are great ways of reaching people’s computer screens but there exists a world beyond that which can be reached through the facets of traditional marketing.As you saw, Marketing can be quite a fix. They are services that call for expert advice and professional help. If done right, Marketing can have a sweeping influence which will bring about a string of beneficial outcomes for your ambitious brand.

Are you a successful woman entrepreneur whose multiple 6-figure business feels out of control?Are you stuck? Overwhelmed? Frustrated?Ever thought seriously about walking away because you’re so bogged down with business operations that you can’t follow your passion?If this sounds like you, it’s time to find an online business manager.What’s an Online Business Manager? According to Tina Forsyth, the author of Becoming an Online Business Manager, the official definition of an Online Business Manager (OBM) is:A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members, and metrics.An OBM isn’t a virtual assistant who performs tasks. He or she is a professional business manager who runs the company’s daily operations to give the owner energy and time to focus on strategic growth. The OBM gives the owner permission to be the Visionary and serve her clients, plan the company’s growth and future, and use her gifts to their fullest potential.The OBM keeps all the balls in the air as the Integrator of the business. Gino Wickman and Mark C. Winters first defined the Integrator role in their book, Rocket Fuel: The One Essential Combination that Will Get You More of What You Want from Your Business. The Integrator harmoniously combines the major functions of the business (sales, marketing, operations, and finance), runs the organization, and manages day-to-day issues. This role is literally the glue that holds the people, processes, systems, and strategy of the company together.The Integrator creates space so the business owner, the Visionary, can fully step into the CEO role and do what she’s called to do-change the world.Finding an Integrator for your business would take a big load off your mind and off your plate, wouldn’t it?I help women business owners who need that time and space. For the past eight years, as an Integrator in my clients’ businesses, I’ve had the great honor of making someone else’s vision happen.You can’t do it all, and you don’t want to.When you started your business, you had to wear all the hats. You had to be the visionary and the manager. You knew it wasn’t your best fit, but you could do it until the business grew a little and you could hire help.Soon you hired someone to take care of the tedious work, but you couldn’t let go of much more. You still needed to lead and manage alone. You told your family (and yourself) that wearing both hats wouldn’t last much longer and you could handle it.Now, your business keeps growing and you spend way too much time managing and not enough time leading and serving. You don’t have enough time to decide where the business is going because you’re trying to keep up with managerial tasks you never wanted.You started your business to change the world and to have the freedom to enjoy life. At this point, you can’t do either because you can’t get out of that manager role long enough to catch your breath!Hitting the ceiling is inevitable. Every successful woman entrepreneur I’ve seen comes to the point where she’s exhausted and can go no farther – she can’t continue to manage and grow the business by herself. She needs online business management services so she can move into the CEO position and Visionary role to grow her company.Transform your business with an OBMYour business needs a Visionary and an Integrator to be successful, and you can’t be both for long and sustainable growth. As the Visionary, you need an Integrator to implement and drive your vision, and your Integrator needs you to lead the company’s direction and strategize its future.My specialty is working with multiple 6-figure clients who have hit that growth ceiling. They know they can’t continue being in charge of everything. I’m an Online Business Consultant, Certified Online Business Manager, and most importantly, a diehard Integrator in every sense of the term.My clients are high-achieving women entrepreneurs who want to change the world, and their visions are huge. They have proven business models that generate multiple 6-figure+ revenues. Their desire to build an empire is inspirational, and they’re ready to turn over the reins of management to a trusted professional who will move the business forward.Are you ready for your Integrator?Have you hit the ceiling in creating new growth? Feeling overwhelmed or frustrated with all the “DOING” in your business?